Welcome to part two of our guide on how to find investment property. (You can read part one of how to find discounted property here.)
I love internet marketing for property lead generation. It is the ultimate in lazy marketing -- once it is tuned up, you can just let it run and watch the leads pour in.
You don't have to spend thousands on a website to find discounted property. The simplest of websites can deliver great results and by the same token, the fanciest site in the world could get you no business at all!
The reason: web designers are not marketers!
Here are some tips for creating a site that gets results:
OK, so you've done a killer website. How do you get people to come to it? There are two online ways to do this...
SEO - or Search Engine Optimisation - is the art of getting your site to rank highly when people type certain terms into a search engine. It is a bit of a black art and probably best left to the professionals.
It takes weeks and even months for this type of investment in your website to pay off. Property lead generation is so competitive that it may be prohibitively expensive for you to reach the top of the results for your search terms.
AKA pay per click advertising. These are the listings you see at the top and the side of the main results when you search for something in Google or Bing. In my opinion, for property lead generation this is the way to go as you get pretty much instant results. It is also easier to target geographically than SEO.
Google's pay-per-click system is called AdWords. You can set up an AdWords account and start advertising pretty quickly and easily.
But be careful!
It is very easy to waste a fortune on AdWords with little results if you don't know what you're doing!
PropertySnake.com is a really cool site that checks for price reductions in property listed around the UK.
I literally just went on there and the biggest current price drop was nearly 54%! Search by postcode and you'll see the recent price drops in that area. You can register to get weekly updates too.
The site owner stresses that not all agents are on there as some have asked to be removed but this is still a gold mine of information for the active property investor!
In this two part article we've looked at a number of ways how to find investment property. From leaflets to newspaper advertising. Finally, we took a closer look at my favourite method: internet marketing.
But nothing happens without action!
So get out there and start using some of these great methods tomorrow!
What's your favourite way to find discounted property? Share it with us by leaving a comment below...