Wondering how to write an AirBnB Description? Follow these tips and you'll have a world-beating description in no time!
Great photos are often enough to sell your space on their own but, on the flipside, a terrible description could be enough to send guests packing so follow these tips to make yours pop:
Your listing will live and die by its photos, so it’s important to get great ones. In fact, the story goes that in the early days of AirBnB, the founders were wondering why it wasn’t taking off, and they realised that it was due to bad photos on the listings. So, they flew to New York (their most successful city at the time), rented cameras, and met with hosts to take better photos.
They now provide a free professional photo service in most large cities. When I first listed mine in Glasgow, it wasn’t long before I had one of their photographers out to do the job.
Try standing out from your competition by using a striking photo of the local area, say a wall mural or something like that.
Be sure to tidy and stage the property as much as possible before they arrive, to show it in the best possible light. Here are some ideas:
Kitchen: a cafetiere of coffee beside a folded newspaper and a plate of croissants on the counter or breakfast bar
Dining room / area: set the table with cutlery, plates, glasses, and napkins
Living room: fresh flowers or a bottle of wine and glasses on the coffee table.
So you can take inspiration from real descriptions that work, I’ve put one of my descriptions into a PDF in the Property Hacking Vault and you can get instant access to that here:
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